>How to recognize a real cap New Era?>

How to recognize a real cap New Era?

If you are a collector looking for a new cape, if you want to make a gift or simply if you want to buy a cap New Era to replace the one you've had for a year that has sunburned, then you'll be faced with this problem
  • The cap New Era i'm about to buy is it authentic ? ?
  • Is it a real cap New Era ? ?
  • How do you know ?

As you know, grocers love caps, they have several dozen each and their professional activity brings them in contact with hundreds of different models of New Era Cap almost every day. Since they work directly with the brand New Era, it goes without saying that all the models they receive and propose are 100% real and authentic. This allows them to easily realize, thanks to their experience, the authenticity of a cap New Era. They will therefore give you the keys that will allow you to ensure the authenticity of a New Era Cap in full knowledge of the facts.

Here are listed below the different key points to check during your purchase, in order to guarantee you a successful experience.

The store where you buy it

First of all, it seems obvious but it gets better when you write it down, choose well the store where you buy your cap. This is an essential point! Make sure that the store or the online site the company you are about to buy from is serious and reputable. Take the time to read the comments, look at the reviews of other customers, look at the product description and see how consistent the price is.
If the model you are looking for has a market price around 24,99€, be very wary of a price that is too low, which would mean that the seller is selling an authentic model at a loss because New Era does not sell its products. This is improbable, economically suicidal and liable to prosecution.
Look to see if the store or site is openly communicating about these hats on the networks. If there is no communication, then there may be a desire to fly under the radar of the sales and legal departments of New Era, and therefore the merchandise has a great chance of being adulterated.

les casquettes chez Brooklyn Fizz

The Cap

stickers authenticité

The stickers present on the cap.

All caps New Era have a round sticker on the top of the visor. This sticker gives you 3 essential elements to certify the authenticity and which are also useful to make your choice.
  • First element, the NEW ERA brand written in capital letters preceded by the logo / flag of the brand "NE". The outline of the sticker also mentions the website of New Era "NEWERACAP.COM", its date of creation "since 1920" and the city where its registered office is located, namely: in the state of New York in the USA "Buffalo, NY, USA".
  • The second element in silver on a black background in the center of the sticker indicates the model of the cap 39THIRTY // 9FORTY // 9FIFTY // 59FIFTY. Learn more about the different shapes of caps New Era.
  • The third element shows you the type of size or the destination of the cap. You will have ADJUSTABLE or SNAPBACK written if your cap is adjustable in the back. On the other hand you will be able to read MEDIUM-LARGE or SMALL-MEDIUM if you have in hand a model 39Thirty which is closed behind. In some cases you will have the heading referring to a specific type, as with WOMEN written for collections New Era dedicated to women.

The license sticker

Under the visor of each New Era you will have a 2nd sticker smaller than the one mentioned above, and which attests theauthenticity of the license used by New Era. .
For example, for the models New Era with baseball logos, you will have under the visor, a round sticker in the shape of a baseball, silver and reflective. It's the same principle with the American soccer caps: you will find under the visor a silver reflective sticker with the NFL logo, guaranteeing the right of reproduction of the NFL license of your cap New Era. .
The same goes for the NBA, with the famous logo featuring the silhouette of Jerry West, the Lakers legend.
N.B.: some caps, especially in the NFL, have another, even bigger sticker on the top of the visor. This sticker features the League logo with the mention "Team Headwear".

Small parenthesis on the stickers, we will not evoke here, if one must keep or remove the sticker once the cap bought, that is the subject of another article.
stickers ligue américain

broderie et visiere des casquettes new era

Embroidery of the logo

The brand logo on the cap is systematically embroidered on the left side of the cap (left side when you wear the cap right side up). The logo features the brand initials "NE" in the form of a flag. If you don't see the stylized "NE" in the form of a flag, or if it is in a different place than indicated, then beware.

The visor

Always on the visor, all caps New Era have 8 parallel lines of stitching. These stitches start at one edge of the visor, follow the contour of the visor and end at the opposite edge. They are visible on both sides of the visor.

The inside of the cap

Let's move on to the inside of the cap, the vast majority of models New Era looks like this: 3 black stripes that cross under the "button" at the top of the cape.
These black bands indicate the type of New Era 9Forty, 39thirty in white followed by a logo of the brand.
At the inner edge, you will find a Sewn label with the sports league logo (NBA, NFL or MLB), similar to the one on the sticker under the visor. You also have a label sewn with the logo New Era.
Attention, some models of New Era cap, may have a different interior. Hard wood, vintage edition models of your favorite teams will not have the black logo stripes that cross in the center of the cap. Instead, you'll find the sewn-in logo labels New Era and the logo of the sport in question under license with the mention HWC for "Hard Wood Classic".
intérieur d'une authentique casquette new era

Latest Tips

When in doubt, chances are you are dealing with a copy.
Bernard Arnaud, the president of the luxury group LVMH will tell you, counterfeiting is the cancer of our western economic models. The economic stakes are enormous, the counterfeiting market costs about 60 billion Euros per year to European companies. The sums at stake are so huge that counterfeiters are becoming more and more skilful and ingenious in making you believe that you are buying the genuine article and thus making money on your back and that of the brands. But you don't necessarily need to have an expert's eye to recognize and detect anomalies.
If you are in a hurry or do not have in mind the different control points listed above, a general inspection of the cape should allow you to spot the scams.
  • Be aware of non-straight and asymmetrical seams.
  • Look for pieces of fabric or thread sticking out of the cape.
  • Put the cap on a fixed plane and look at its cut, is it crooked?
  • Is its shape homogeneous?
  • Is the quality of the fabric questionable?
  • Are there any visible stains or discolorations?
Ask yourself all these questions and you will be able to avoid being ripped off.

With all this information in mind, you are now ready to make your purchase with peace of mind.
Thank you grocers!

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